cheap airfare travel: Do You Ignore Email Marketing for Your Blog?

Tags: 31GYL, blogging tips, book reviews, list building, product reviews

Maybe you don?t feel like you?re ?ignoring? email marketing, but let me ask you another question: Does the Email List for Your Blog? Suck?!

(are you 100% sure of your answer?)

I actually thought I was doing a pretty good job with my own Blog Email Notification? until I read List Building for Bloggers, that is.

I discovered a whole slew of cool things I should be doing. Things that will immediately increase my opt-in rate, increase my click-through rate, and the biggie: increase engagement and conversions!

The cool thing is ? they were all super simple things I could easily implement. And I got this detailed guide full of easy tips for less than ten bucks!

If you hurry, you can get it for less than $10 too? (coupon code expires soon!)

List Building for Bloggers

I downloaded this guide a few days ago, as it fits in perfectly with my theme of List Building this month. I thought I would give it a quick review to see if it?s relevant, and pretty much expected a standard ebook. (I read a lot of them.)

For less than $10 I can always be sure to get at least one tip or resource that is worth 10x what I paid, and often learn something from their model or follow-up.

This particular guide though? totally exceeded my expectations!

I wasn?t familiar with the author, Phil Hollows. He is the founder and CEO of FeedBlitz, and has also been blogging since 2003.

My first thought was that the guide would revolve entirely around the FeedBlitz service, which may not suit me since I use Aweber.

But that wasn?t the case at all. I found the entire guide to be relevant, regardless of which email management solution you?re using. (thumbs up for that, Phil!)

Right now you can download List Building For Bloggers for only $9.95 by using the coupon code: LBBLAUNCH at checkout.
Grab your copy quick though, because the coupon code expires on May 23rd!

I?ve been managing email lists for more than 10 years, and blogging for almost 8 years. I?m no newbie to either publishing medium?

I decided to print the guide out and give it a read on the back deck. ->

I caught (friendly) flack for that on Facebook ? shame on me for not reading it on my shiny iPad! LOL

But I was really glad I printed a copy once I started reading it, and realized how many notes I was going to take.

I made tons of actionable notes and highlights in the guide! Like I said, what started out as a simple review? totally exceeded my expectations. Even as an experienced blogger & marketer.

At the same time, it?s very ?newbie friendly?.

I should think, for a writer in our space, that?s not so easy to accomplish. Phil has a great (!) writing style though, and this is one of those odd non-fiction books that is actually a page-turner. Also not easy to accomplish.

It?s a very easy read, enjoyable even, and I can?t think of a single blogger this guide wouldn?t suit. From the casual blogger to the professional blogger, from the newbie to those with years of experience under their belt, this is a must-read for anyone blogging in 2011.

Praise for the List Building For Bloggers guide came from top leaders in the industry, including Seth Godin and Denise Wakeman among others. Seth Godin even wrote An Appreciation at the beginning of the guide, where he said:

?Email is ten times more impactful and responsive than just about any form of media ever developed.? ? ?Phil Hollows is a mensch, and a generous one. In this book, he?s sharing a ton. Stuff he learned the hard way. Ignore it at your own peril.? -Seth Godin, page viii

It?s Easy To Ignore Email Marketing

It?s very easy to ignore your email marketing strategy. Particularly once you set up the basics and have it running on ?auto pilot?. As a blogger you probably added a form, set up a confirmation message, and let your mailing list manager do the rest (send out your blog posts on a schedule).

It?s also easy to focus on other things, or get caught up in social media instead of paying (special) attention to your email subscribers. Phil really knocked me over the head with that one!

You?re not alone. That?s the reason I?m hosting this entire series on List Building, and why I am revisiting my own strategy to see where I can spruce it up a bit.

I have to say, reading Chapter One alone really got me excited about email marketing all over again. It made me realize what was lacking, how EASY it was to fix, and just how important my mailing list is to my business?

What?s Inside (A Sneak Peek)

Since Phil doesn?t show the Table of Contents on the order page, I?ll outline it here for you real quick. You?ll be amazed at what all he covers in his guide for the price!

Here goes (and pardon the caps, I copied only the chapter titles ? without subchapters ? from the TOC straight out of the guide)?

WHY AREN?T EMAIL LISTS EXTINCT IN THE AGE OF SOCIAL MEDIA?
LISTS, EMAIL MARKETING AND YOUR BLOG
EMAIL FACTS, FEAR AND MYTHOLOGY
FIVE KEY STEPS TO GROW YOUR BLOG?S MAILING LIST
ACCELERATING LIST GROWTH
IMPROVING ENGAGEMENT
GETTING TO THE INBOX AND AVOIDING THE SPAM TRAP
CAN-SPAM CASE STUDY: BEING LEGAL IS NOT ENOUGH
MAILING LIST UNDER-PERFORMING? 13 OPTIMIZATION TIPS TO USE NOW!
AUTORESPONDERS: WHAT, WHY AND HOW
INCENTIVES: THE RISKS OF OFFERING REWARDS
SEVEN TOP LANDING PAGE TIPS
FROM FAN TO SP*M: ANTI-SOCIAL NETWORKING
ARE YOU IN THE THREE DANGER ZONES OF SPAMMINESS?
HTML EMAIL DESIGN TIPS
ONE BLOG, MANY LISTS, MUCH SUCCESS
THE PRIZES AND PITFALLS OF PERSONALIZATION
PRACTICAL PERSONALIZATION: BIRTHDAY LISTS
CASE STUDY: LINKEDIN 100 MILLION USER EMAIL
CHOOSING A SERVICE: DIY OR OUTSOURCE; FREE OR PAID?
A CASE STUDY IN THREE ACTS: ZOMBIES!
BONUS CHAPTER: HOW TO USE TWITTER FOR REAL-TIME LEAD GENERATION
THE TOP TEN EMAIL POWER TIPS: TWO WEEKS TO EMAIL HEAVEN

http://www.listbuildingforblogs.com

It?s broken up nicely into sub-chapters in each of those sections as well, which I didn?t include titles for. I have to leave a little secret stuff for you to discover on your own, you know.

I could rave about this brand new guide all day long, but I?m actually off to start implementing all the creative ideas and cool notes I took while reading it!

I?ll close by saying? this is it.

Forget old school ?internet marketing guru? style training on building your list.

THIS is the guide you need for ?Email Engagement? in 2011. It discusses your mobile readers, social media, tips that actually make your readers *like* you (instead of report you ? lol). I am very impressed with the depth and accuracy of this guide, and highly recommend it to every blogger.

Best,